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Retouching

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Harvest Digital Agriculture - Genesis // GV60
Harvest Digital Agriculture - Genesis // GV60
Harvest Digital Agriculture - Genesis // GV60
Harvest Digital Agriculture - Genesis // GV60
Harvest Digital Agriculture - Genesis // GV60
Harvest Digital Agriculture - Genesis // GV60
Harvest Digital Agriculture - Genesis // GV60
Harvest Digital Agriculture - Genesis // GV60
Harvest Digital Agriculture - Genesis // GV60
Harvest Digital Agriculture - Genesis // GV60
Harvest Digital Agriculture - Genesis // GV60
Harvest Digital Agriculture - Genesis // GV60
Harvest Digital Agriculture - Genesis // GV60
Harvest Digital Agriculture - Genesis // GV60
Harvest Digital Agriculture - Genesis // GV60
Harvest Digital Agriculture - Genesis // GV60
Harvest Digital Agriculture - Genesis // GV60
Harvest Digital Agriculture - Genesis // GV60
Harvest Digital Agriculture - Genesis // GV60
Harvest Digital Agriculture - Genesis // GV60
Harvest Digital Agriculture - Genesis // GV60
Harvest Digital Agriculture - Genesis // GV60
Harvest Digital Agriculture - Genesis // GV60
Harvest Digital Agriculture - Genesis // GV60
Harvest Digital Agriculture - Genesis // GV60
Harvest Digital Agriculture - Genesis // GV60
Harvest Digital Agriculture - Genesis // GV60
Harvest Digital Agriculture - Genesis // GV60
Harvest Digital Agriculture - Genesis // GV60
Harvest Digital Agriculture - Genesis // GV60

Genesis // GV60

Mission

To emphasize the modern design of the new Genesis GV60 it was set in different surroundings from reality to surreal locations, which had been designed in CGI.
In collaboration with photographer Oliver Paffrath and Markenfilm Asia this lovely project sketches a new real.

Credits

PHOTOGRAPHER
Oliver Paffrath

AGENCY
Innocean Worldwide, Seoul

ART DIRECTION
Dae Soo Kim

CREATIVE DIRECTION
Jung Hwa Son

LOCATION Unreal
Hyperbowl, München

LOCATION Real
Rotterdam, Belgium